Teaching
I teach courses on digital analytics, public opinion, political communication, and research methods in advertising and public relations. Here are a few of my syllabi.
Undergraduate course; covers audience analysis, social analytics, (a little) content analysis, web analytics, mobile analytics; storytelling with digital data; use of digital analytics data in organizational strategy
Undergraduate course; understanding the role of social media and the use of data in the 2016 election.
Public opinion (Phd; undergraduate)
Seminars in political communication and public opinion.
First-year experience seminar.
Undergraduate course in a wide variety of theories that are valuable for the practice of public relations.
Master's level course on applied research methods for public relations.
Research methods in advertising. Syllabus owes a great deal to Liz Quilliam (thanks!).